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		<title>The social side of crisis</title>
		<description><![CDATA[During my last week in the Digital department, I found myself face to face with a major social media crisis monitoring project. I’ve always loved dealing with a good crisis (inside or outside out work!), and had never really considered the social media side of issues and crisis monitoring before starting my digital rotation, so [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2012/02/20/the-social-side-of-crisis/</link>
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		<title>A Corporatised Twit(terer)</title>
		<description><![CDATA[Having already offered some takeaway musings on my experience in the Corporate and Financial Department on Corporate Speak, the department’s blog, there isn’t too much left to say here on the Grad blog &#8211; click the massive button below to head over there: As I mentioned in the post, it was a great time to [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2012/02/14/corptwit/</link>
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		<title>The cat took up computer lessons in hopes of mastering its grip on a mouse.</title>
		<description><![CDATA[&#160; &#160; : Me. &#160; &#160; &#160; : Technology department at Edelman. &#160; After a fantastic Christmas break, I started my fourth rotation in the Edelman Technology Department. Before starting in this department, I wasn&#8217;t sure what to expect (cue cat chasing mouse), but having spent the last five weeks learning the ins-and-outs of the [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2012/02/13/the-cat-took-up-computer-lessons-in-hopes-of-mastering-its-grip-on-a-mouse/</link>
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		<title>A halfway house.</title>
		<description><![CDATA[As I begin to write this, it has been a whole 4 months, one week and two days since we started the Edelman Grad Scheme in which time, I&#8217;ve blogged three times. Uh-oh, I have some catching up to do! Since my last blog (way back in October) I&#8217;ve worked with three fantastic teams who have all [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2012/01/24/a-halfway-house/</link>
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		<title>A Political Christmas</title>
		<description><![CDATA[From JCPR, I was thrust into the world of Public Affairs. It seems that 5 weeks (the length of a single grad rotation) is exactly the amount of time needed to get to know people and settle in to a department, so every new rotation feels like a bit of wrench from what has become [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2012/01/10/a-political-christmas/</link>
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		<title>A Masterclass in Media Relations</title>
		<description><![CDATA[After Healthcare I rotated into JCPR, Edelman London’s consumer PR department. The move from Health PR to consumer felt like going from one end of the PR spectrum to the other; while some of the processes are essentially the same, the audience and content for each is very different and I had to place everything [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2012/01/05/masterclassinmedia/</link>
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		<title>Let&#8217;s get digital.</title>
		<description><![CDATA[The start of the New Year has seen all the grads move departments to embark on rotation number four. For me, it’s time to hit the digital department, and I’m very much looking forward to the next five weeks. When we started at Edelman, much of our training focussed on the importance of social media. [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2012/01/04/lets-get-digital/</link>
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		<title>Out with the old in with the new&#8230;</title>
		<description><![CDATA[Today is our first day back after the Edelman Christmas break and I cannot believe how quickly the time is flying. Not only is it January 2012, but I have also just started my fourth rotation! I spent my last rotation in Spook (Digital) and today I am starting on the Healthcare team.  In Spook, [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2012/01/03/out-with-the-old-in-with-the-new/</link>
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		<title>Merry Edelmas</title>
		<description><![CDATA[So it’s the end of another rotation and the whole of 2011. I can hardly believe that us grads are half way through the program, it is absolutely flying by, but I guess that means we must be having fun along the way. I finish my stint in JCPR today and it’s been a hectic [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2011/12/23/merry-edelmas/</link>
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		<title>&#8216;Twas the night before (we finish for) Christmas&#8230;</title>
		<description><![CDATA[Once again it’s that time – the time to reflect on the past five weeks. My first reflection is “WHERE DID THEY GO???” Seriously, I know I say this every time but my tech rotation has absolutely flown by. In my time here, I’ve worked on clients such as HP, LinkedIn, Orange, last.fm and a couple [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2011/12/22/twas-the-night-before-we-finish-for-christmas/</link>
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