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	<link>http://edelmanapprenticescheme.com</link>
	<description>The Edelman London Apprentice Scheme</description>
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		<title>A halfway house.</title>
		<description><![CDATA[As I begin to write this, it has been a whole 4 months, one week and two days since we started the Edelman Grad Scheme in which time, I&#8217;ve blogged three times. Uh-oh, I have some catching up to do! Since my last blog (way back in October) I&#8217;ve worked with three fantastic teams who have all [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2012/01/24/a-halfway-house/</link>
			</item>
	<item>
		<title>A Political Christmas</title>
		<description><![CDATA[From JCPR, I was thrust into the world of Public Affairs. It seems that 5 weeks (the length of a single grad rotation) is exactly the amount of time needed to get to know people and settle in to a department, so every new rotation feels like a bit of wrench from what has become [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2012/01/10/a-political-christmas/</link>
			</item>
	<item>
		<title>A Masterclass in Media Relations</title>
		<description><![CDATA[After Healthcare I rotated into JCPR, Edelman London’s consumer PR department. The move from Health PR to consumer felt like going from one end of the PR spectrum to the other; while some of the processes are essentially the same, the audience and content for each is very different and I had to place everything [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2012/01/05/masterclassinmedia/</link>
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		<title>Let&#8217;s get digital.</title>
		<description><![CDATA[The start of the New Year has seen all the grads move departments to embark on rotation number four. For me, it’s time to hit the digital department, and I’m very much looking forward to the next five weeks. When we started at Edelman, much of our training focussed on the importance of social media. [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2012/01/04/lets-get-digital/</link>
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		<title>Out with the old in with the new&#8230;</title>
		<description><![CDATA[Today is our first day back after the Edelman Christmas break and I cannot believe how quickly the time is flying. Not only is it January 2012, but I have also just started my fourth rotation! I spent my last rotation in Spook (Digital) and today I am starting on the Healthcare team.  In Spook, [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2012/01/03/out-with-the-old-in-with-the-new/</link>
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		<title>Merry Edelmas</title>
		<description><![CDATA[So it’s the end of another rotation and the whole of 2011. I can hardly believe that us grads are half way through the program, it is absolutely flying by, but I guess that means we must be having fun along the way. I finish my stint in JCPR today and it’s been a hectic [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2011/12/23/merry-edelmas/</link>
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		<title>&#8216;Twas the night before (we finish for) Christmas&#8230;</title>
		<description><![CDATA[Once again it’s that time – the time to reflect on the past five weeks. My first reflection is “WHERE DID THEY GO???” Seriously, I know I say this every time but my tech rotation has absolutely flown by. In my time here, I’ve worked on clients such as HP, LinkedIn, Orange, last.fm and a couple [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2011/12/22/twas-the-night-before-we-finish-for-christmas/</link>
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		<title>Silly Season at Edelman</title>
		<description><![CDATA[EDELMAN CHRISTMAS Being mid-way through our Graduate Scheme, what better way to celebrate our survival than immersing ourselves full-pelter into all of the office Christmas Cheer! As I sit and write this post, there is &#8216;White Christmas&#8217; being played throughout the office, fake snow hanging from the ceiling in Healthcare and Christmas post whizzing through [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2011/12/21/silly-season-at-edelman/</link>
			</item>
	<item>
		<title>Pinch me&#8230;this cannot be real!</title>
		<description><![CDATA[Well it has most certainly been a year to remember. I feel like I’ve come a million miles since this time last year. It’s almost exactly a year ago that I applied to the Edelman Grad Scheme. The weeks seemed to pass in a flash between application form, interview, assessment centre and job offer&#8230;all alongside [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2011/12/21/933/</link>
			</item>
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		<title>The Healthcare Treatment</title>
		<description><![CDATA[Well it may be too little to late (considering I left 4 weeks ago) but I’ve been meaning to add my thoughts about my time in Healthcare to the blog for too long. It was the Edelman Christmas Party last night (more on that later) so I’m feeling a little fragile sohave decided to write [...]]]></description>
		<link>http://edelmanapprenticescheme.com/2011/12/15/the-healthcare-treatment/</link>
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