A halfway house.
As I begin to write this, it has been a whole 4 months, one week and two days since we started the Edelman Grad Scheme in which time, I’ve blogged three times. Uh-oh, I have some catching up to do! Since my last blog (way back in October) I’ve worked with three fantastic teams who have...
A Political Christmas
From JCPR, I was thrust into the world of Public Affairs. It seems that 5 weeks (the length of a single grad rotation) is exactly the amount of time needed to get to know people and settle in to a department, so every new rotation feels like a bit of wrench from what has become somewhat familiar! But...
A Masterclass in Media Relations
After Healthcare I rotated into JCPR, Edelman London’s consumer PR department. The move from Health PR to consumer felt like going from one end of the PR spectrum to the other; while some of the processes are essentially the same, the audience and content for each is very different and I had to place...
Let’s get digital.
The start of the New Year has seen all the grads move departments to embark on rotation number four. For me, it’s time to hit the digital department, and I’m very much looking forward to the next five weeks. When we started at Edelman, much of our training focussed on the importance of social media....
Out with the old in with the new…
Today is our first day back after the Edelman Christmas break and I cannot believe how quickly the time is flying. Not only is it January 2012, but I have also just started my fourth rotation! I spent my last rotation in Spook (Digital) and today I am starting on the Healthcare team.  In Spook, I got...