I can’t quite believe that my first rotation has finished. It seems like yesterday (and not six weeks ago) that we started. The first six weeks have been mental busy. It’s impossible to keep track of everything I’ve learned since starting. My first rotation was Corporate and Financial and my next rotation is Technology.

When I heard I was starting in Corporate and Financial I really didn’t know how to feel about it. Having only ever worked in Consumer and Lifestyle PR, Corporate and Financial was going to be a bit of a shock to the system. I was majorly stressed about not knowing anything about the business and finance world. I was also really worried that I wasn’t going to like this area of PR.

Not a great way to feel when you are just about to start a brand new job.

I was stressing and worrying over nothing! I was pleasantly suprised at how much I enjoyed working in Corporate. I have learned so much since starting here and gained experience on pretty much evey part of PR you learn about in college. Crisis management, issues management, employee engagement, internal communication, media relations – you name it, I’ve experienced it over the past six weeks. It’s been brilliant! I also got the chance to work on some amazing clients, international and clients based in the UK. The team were all lovely, so welcoming and helpful!

I have learned so much over the past six weeks, I could never write it all down in one blog post. One thing has stood out to me though – be open minded. The world of PR is never quite what you expect it to be and that is certainly the case for Corporate and Financial. The clients I often thought would be the most boring turned out to be the most exciting and vice versa. I really didn’t know what to expect in Corporate and it turns out that I actually really love this part of the industry.

April