As ‘Eye of the Tiger’ and ‘The Final Countdown’ ring out over the office, there is only one place I could have placed on my first rotation. I have been reliably informed that this is the most lively of the teams with all their ‘techie’ skills and i-phones wired up.

Being in the Digital/Social Media team I am already experiencing something totally different. I have had nearly a year of agency experience, but it was a small office and they were not familiar with the importance of social and digital media. Thursday apparently means Rockstar night in the bar as the team take to the mircophone. Robert Phillips (CEO) also warned about traditions such as ‘tie Wednesday’ and Poker nights every week.

One of the first questions I was asked was ‘Are you on Twitter?’ To which I had to answer ‘I’m afraid I’m a Facebook girl’ Well, I had a Twitter account, but I did not understand the application and didn’t know how to ‘follow’ people. Now, less that a week into the scheme I am tweeting and following people and using it as a necessary assistant to my work.Blogging was another thing I had never tried, so this blog is my first attempt, and I even know what an RSS feed is.

From the first day I have been given insight into the very different world of Digital PR. As a company it is clear that Edelman utilises Digital and Social media in their everyday lives through social networking, and through Spook and the Social media team who seem to be able to do pretty amazing things with computers. There is a possibilty that my severely lacking knowledge of technology may jump into the 21st century after this rotation.

I am extremely glad I have come to this team first. Firstly because they have immediately welcomed me with open arms and plenty of work, and secondly because the things I learn here will stay with me and aid me when I move to another team.

There are only three of us in the scheme this year which meant on the first day as we walked through the office we could feel all eyes on us. However, we have gained from being able to spend more time in each rotation than previous years. I feel that this will help us to get a more indepth perspective of each sector. We have had introductions to all of the departments at Edelman, and have found that some of their work is not what we expected.

The first thing I noticed on Monday morning (other than the sheer size of the office) was that tea is provided! This is a very important factor for me, I have a caffeine addiction that must be topped up every hour, on the hour. I have been given work on a variation of accounts as the Digital team work alongside other departments and on their own accounts.

In the first week I have been shown how to do more complex computer-based research, blogging, monitoring and tweeting. I was also able to get my teeth back into a bit of sport with some ideas regarding PUMA Motorsport and FIFA Facebook pages.

A lunch was organised for me as an enjoyable (if not a little chilly) end to the week, and now a huge bar of Galaxy is being passed round, it can only be Friday.