Debtors are Tossers, Say the Tory Party!
Look at this new viral ad and website run by the Tories: Debtors Are Tossers!
Signalling a pretty drastic move away from David ‘man of the people‘ Cameron stance but it is genuine.
Quote from David Cameron in today’s Guardian:
“We know that we need to reach out to people disengaging from the political process.
“We are launching ‘Sort it’, an innovative and provocative internet-based campaign designed to encourage young people to think about their own social responsibilities.
“The first issue we have chosen is personal debt, but many more will be addressed in the months ahead, such as racism and homelessness.”
It’s a very bold stunt and i think could go one of two ways – either it will present the party as a forward thinking, self aware and current party, ready to say what they mean and what ‘people‘ are thinking (are you thinking what we’re thinking?), or it will expose them to old-school Tory criticisms…
I’m sure the PA team of Edelman at Despatchblog.com will have something to say!
Either way, viewed objectively – it’s pretty damn funny. Almost reminds me of Brass Eye…again!